Finland has a high-technology environment. She is commonly reputed to be the world’s leading information society with an advanced communications infrastructure and with the highest penetration of mobile phones and Internet connections in the world. The Finns are also considered “tech-savvy” and respond well to technological innovations, welcoming the benefits that they can bring to their working and domestic lives. It has been the rapid adoption of the new technologies by many industries, and especially financial institutions, that has made them world leaders in several sectors. It seems hardly surprising then that Finns always adapt to “e-services” so quickly, as in online buying and bank services. You won’t do anything the “old-fashioned” way in Finland — if it can be done with new technology, it WILL be done with new technology, even down to paying for a chocolate bar with your mobile phone or a credit/debit card. It’s almost a cashless society. You will notice gadgetry everywhere; technology must be used. Some of the ideas will blow your mind. Going to Finland is like stepping into the future. Well, at least it is for someone from Britain, as Britain seems to be about seven years behind the Finns in technology take-up.